Photokina – The company known as “Impossible” must have felt vindicated at this year’s Photokina. Despite incredible odds, they have managed to bring the Polaroid concept (if not the name) back from the dead. With equipment allegedly rescued from dumps in Europe and some very committed “angels”, Impossible was able to present new instant analog products and, more importantly, establish their presence at Photokina this year.
The second generation of analog instant films introduced include two new Impossible instant films for traditional Polaroid cameras: 600 Silver Shade UV+ and PX 70 Color Shade.
PX 70 COLOR SHADE is a new color film for Polaroid SX 70 cameras builds on the previous PX 70 Color Shade First Flush, but provides more contrasty and true to life color pictures. Combined with highly sensitive overall exposure performance and strong characteristics, it lets you achieve breathtaking results.
PX 600 SILVER SHADE UV+ is a new b&w film for Polaroid 600 cameras that offers improved black and white tones, increased stability and overall performance.
Both films will be released in October 2010.
THE IMPOSSIBLE BATTERY
The new generation of Impossible instant film packs will now feature a freshly produced Impossible Impulse Battery with a new design, a capacity of 750 mAH, a highly improved temperature independence and staying power that will last for much more than one film pack. A rechargeable version of the Impossible Impulse Battery is under development.
SPECIAL TIPA AWARD
To cap a triumphal return for instant photography The Impossible Project received a Special Award from the Technical Image Press Association TIPA Awards at a ceremony on September 21 at Photokina. The jury said “TIPA honours the initiative of The Impossible Project to bring classical instant film for usage in traditional Polaroid cameras back to the market. Instant film has been and still is an important media for artistic photography, but disappeared after Polaroid decided to end its production. The Impossible Project’s instant film’s format, sensitivity and manipulability combines with a unique, new appearance of silver based, monochrome shades. The Impossible Project carries on the work of the inventor of instant photography, Dr. Edwin H. Land.”